Sparkline · Cinematik data analytics
Cookies send you blind. Sparkline shines a light on your audience
Film marketers are working in the dark more than they'd like to admit. Consent banners get dismissed, browsers block tracking by default, and a large share of the people visiting your pages never show up in analytics at all. Sparkline is our answer: it records far more of your sessions than cookie-based analytics can, without cookies and without collecting anything that identifies a visitor.
The problem
Cookie-based measurement only sees a shrinking slice
Most analytics tools only see the visitors who accept cookies, and across the industry that group keeps shrinking. Everyone who declines becomes invisible: they arrive, browse showtimes, click through to buy, and leave no trace in your reports.
For a marketing team, that blind spot shows up in three familiar ways: campaign reports that only reflect a fraction of real traffic, a funnel you can't follow end to end, and no solid way to demonstrate which activity actually moved the box office.
Interest · intent · action
Follow the full journey, at every stage
Trailer plays, page visits, and time spent with your content: the earliest signal that a title is landing.
Someone checks showtimes, looks up where a film is streaming, or compares watch options, and you can see which cinemas your pages send the most traffic to.
The click to a ticketing site, a streaming platform, or a retailer: the moment interest becomes a booking.
Privacy by design
Built for GDPR from the ground up
- No data that identifies a visitor is collected: no cookies, no persistent identifiers
- Everything is aggregated at session level and processed server-side within the EU
- Accurate measurement with no consent wall between you and your numbers
- Additive: for visitors who do accept cookies, that consent-based data remains available alongside Sparkline, so you lose nothing you already had
The dashboard
Every section of the journey, in one place
Reach and ad spend, the conversion funnel, performance over time, audience demographics, geography, engagement, and screenings across the run, all measured cookieless, for a single release.
Film marketing has long run on instinct: partial data, siloed reports, and experienced people making their best guess in the dark. Sparkline replaces that with real-time feedback on live campaigns, transparent reporting you can put in front of stakeholders, and a clear view of where the next pound of spend will do the most work. The audience was always there. Now you can see them.
See it on your release
Thirty minutes on how it works for your titles, booked straight into the team's diary.